I like the current American Fork City logo. It's pleasant, it captures the historical character of our city (American Fork was settled in 1853), it reflects the national attention the American Fork marching band has received with the music scroll, and it's the logo on all of our city street signs, letter head etc.
I was therefore surprised when a majority of the City Council voted last Tuesday, May 13, 2014, to spend about $5000 to have a new logo developed. This was the additional amount for logo redesign, added to a contract to redesign the city's website.
I don't see the need for a new logo, and the cost will go far beyond the $5000 to design it. Vehicles, city buildings, street signs, letter head, etc., will all need to be updated with the new logo, costing additional tens of thousands or more, unnecessarily.
This will all be money that could and should be better spent improving roads.
Here was the motion, which I voted against, but which passed with a majority vote by the other members of the City Council:
Motion "to award CivicPlus the website redesign project and approval of Option #2, Service & License Agreement with Civic Plus".
"Option #2 – Website Redesign with new logo development. Cost: $40,548"
Option 1 didn't include the logo redesign and would have cost $35,548.
Redesigning the logo cost $5000, plus several tens of thousands more to implement the new design.
I call that wasteful and unnecessary.
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